WHO WE ARE
Hey there, fellow Dreamers, and
Game-Changers Welcome To Change It Up!
We're thrilled to have you here, and we can't wait to embark on this incredible journey with you.
Change It Up isn't just another apparel brand, it's a movement.
Established in 2023 by Philadelphia native, founder and visionary Raphael Hall, we've set out to complete one mission: To empower YOU and help you stand out in a world that sometimes feels like it's all about blending in.
We know that being a teenager or young adult isn't always easy, we've been in your shoes before. There are pressures coming from every direction, telling you to fit into a certain mold or follow a specific trend. But here at Change It Up, we say forget the mold – BREAK IT, SMASH IT, and CREATE YOUR OWN PATH!
BRAND CORE VALUES
POSITIVITY
Positivity is a driving force behind our brand. We believe in spreading optimism, hope, and encouragement in a world that can sometimes feel dark and challenging. Through our designs and messaging, we aim to inspire positivity and uplift spirits, reminding young people that brighter days are ahead.
CREATIVITY
Creativity is the lifeline of our brand. We are constantly pushing boundaries, experimenting with new ideas, and pushing the limits of design. By fostering a culture of creativity and innovation, we aim to inspire others to think outside the box and embrace their own creative potential.
INCLUSIVITY
We believe in celebrating diversity and embracing individuals from all backgrounds, regardless of race, ethnicity, or socioeconomic status. Inclusivity is at the heart of everything we do, and we strive to create a community where everyone feels valued and respected.